
	Frequently Asked Questions (FAQ’s) About Enologix What does Enologix do? Enologix’ offers a one-year service agreement with analytics ( def. multi-dimensional analysis ) to measure a single wine’s quality against a metric ( def. rulers ) for Bordeaux, Burgundy, Italian and Rhone bottled wines. Enologix comes with software for tracking vineyards, blends and bottles. Models see your wine’s future quality before making the blend. Winemakers scale quality beyond 10,000 cases at 90-plus points. Knowing and making wines— technical support —comes with Enologix. We are the only company with experience four continents. Who developed Enologix? As with any great discovery it was a team effort between winemakers and innovators. Winemaker, Leo McCloskey created the predictive analytics for fine wine in 1989. He tapped fragrance expert Dr. Susanne Arrhenius to help with color, flavor and fragrance analyses. Dr. Marshall Sylvan, then head of the Department of Mathematics at University of California Santa Cruz, helped with statistical models. Between 1989 and 1992 a dozen winemakers such as, Dick Graff, Chalone Wine Group, and Paul Draper at Ridge Vineyard adopted the system for their winemaking. The result was an average 5-point rise in national critics’ ratings. In 1993 McCloskey launched today’s Enologix, see Wired, November, 2001 for the complete story. What is Enologix today? Enologix is the standard quality metric for the California wine industry. Enologix by creating the first standard format protected by the US Patent Office was able to create an information system that relates data between 1990 and 2002. What is WineFAX? WineFAX is the standard information format created in 1993, by McCloskey working with data warehouse companies in the Silicon Valley. Every WineFAX™ report contains nine (9) metrics. Included are: 3 market metrics (style, quality, aging potential) and 6 flavors. What is the software? Enologix quality recognition software is called QMS™. It is a turn-key Filemaker Pro database application which can be accessed through the Filemaker Client-Server model or a browser such as Microsoft Internet Explorer. QMS is rapidly becoming the product of choice with over 35,000 grape and wine records as of July 31, 2001. It includes blending tools that forecast quality (allowing for earlier and better blending decision making); provides the capability to identify high and low quality lots earlier than traditional sensory evaluation methods allow; contains a powerful viticultural and winemaking data warehouse; and includes user-friendly statistical modeling that helps you determine the precise impacts of your standard operating procedures (such as viticultural practices, equipment usage, fermentation and maceration strategies, treatments, additions, winery design, sensory evaluation, etc.) on ultimate quality. Through QMS, a winery can easily manage vast amounts of data impacting every significant activity that affects product quality, positioning, and sales. Is Technical Support available? Enologix utilizes a team of viticulturists, winemakers, and wine marketers who help clients maximize their usage of QMS and assist with product development. From the vineyard, through the winery, and on to the consumer, Enologix can provide support every step of the way.